Most bad UGC comes from a vague brief. This one tells a creator exactly what the hook, beats and on-screen text should be, so the first video back is usable.
creator-brief.txt
UGC CREATOR BRIEF
Product: [App name], [one line on what it does]
Goal: [Installs / sign-ups / awareness]
Deliverable: 1 vertical video, 9:16, 1080x1920, [15-35] seconds
Due: [date] ยท Usage rights: [paid ads / organic only], [duration]
REFERENCE VIDEO
[TikTok link]
Copy the structure, not the video. Do not reuse its audio or footage.
HOOK (first 3 seconds)
On-screen text: "[hook line]"
Action: [e.g. look at phone, spit-take, raise eyebrows]
Alternative hooks to film (opening only):
1. "[hook 2]"
2. "[hook 3]"
BEATS
0-3s Hook: [what happens]
3-8s Problem: [show the frustration, don't explain it]
8-20s Proof: screen recording of [feature], we will send the file
20-30s Payoff: [reaction / result / punchline]
ON-SCREEN TEXT
One line, white with a dark outline, centred above the chest.
Keep it on screen long enough to read twice.
SETTING AND LOOK
Location: [bedroom desk / gym / kitchen]
Wardrobe: [casual, no visible brands]
Light: daylight from a window, phone camera is fine
MUST
- Say or show "[App name]" by second [X]
- Film vertical, no filters, no music (we add it)
- Send 2 takes of the hook
DON'T
- Mention competitors or prices we haven't approved
- Make claims we can't prove (e.g. "guaranteed")
PAYMENT
[Amount] on delivery of the final file. One round of changes included.
How to fill it in
Reference video: link a TikTok whose format you want. Creators copy a video far better than a description.
Hook: write the exact on-screen line and the action. Ask for 2–3 alternative openings; they take a minute to film and let you test hooks.
Beats: timestamps keep the video tight. Send your own screen recording for the proof beat so the app looks right.
Usage rights: say whether you will run it as a paid ad and for how long. It changes the price.
Shortcut: paste the reference TikTok into Aurli and it writes this brief for you, filled in, for free.