The 6 steps
Find a format, not a video
Look for TikToks in your app’s niche that did far better than that account usually does. A post with 50× the account’s normal views is a format that travelled, not a lucky creator. Save 3–5 of them.
Break it down
Write down the hook (spoken and visual), each beat with timestamps, the on-screen text and where the product appears. The free analyzer does this in about a minute.
Keep the skeleton, swap the content
Keep the hook type, beat order and pacing. Replace the problem with one your users feel, and the proof beat with a screen recording of your app solving it.
Write several hooks
The first two seconds decide everything, so don’t bet on one line. Write 5–10 hooks in different angles (POV, price, social proof, progress). See hook lines for apps.
Film it
Hire a creator with a clear brief, film it yourself, or film the hooks with an AI character and keep your real app recording for the proof beat.
Post, measure, repeat
Post the hook variants on different days. Keep the one with the best 2-second hold rate and make your next video in the same format.
Worked example: a 3.7M-view study app skit
The original is a 35-second POV skit for an AI study app. Its breakdown:
- Hook (0:00–0:05): caption “pov: your ai podcast coughs but then gaslights you”, then a spit-take at 0:03.
- Reaction (0:06–0:10): she recovers and flips the camera to the laptop.
- Proof (0:11–0:26): a screen recording of the app answering.
- Punchline (0:27–0:35): back to her face, bewildered.
To recreate it, we kept the skeleton (weird-app-moment caption, physical reaction in 3 seconds, real screen, deadpan ending) and wrote six new hooks around a study app:
- “Me pretending I studied for 6 hours” (POV)
- “I wish someone told me about this app sooner” (No one told me)
- “My grades after one week of using this app” (Progress)
- “The study app my whole class is secretly using” (Social proof)
- “I just found out my phone can do this” (I just found out)
- “It is free and nobody talks about it” (Price)
Then we filmed all six openings with one AI character, Maya, from a single approved still on Kling 3.0. Each is 5 seconds; the batch cost 186 credits. You can watch all six on our homepage. The next step would be to stitch each hook onto the same screen recording of the app and post them a day apart.
What not to copy
- The footage or audio. Re-uploading someone’s clip is a copyright problem and TikTok suppresses duplicates. Copy the structure only.
- The creator’s face or name. Use your own creator or an original AI character.
- Their product claims. Your proof beat must show what your app really does.
Do it faster
Aurli does steps 2 to 5 for you: paste the link, name your app, and it writes the breakdown, hooks and script for free, then films them with a consistent AI character at a price shown before you press the button.