TikTok hooks for apps

Hook lines for app promos, grouped by app category and by angle. Copy one, change the details to fit your app, and test a few against each other.

Study and productivity apps

Me pretending I studied for 6 hoursPOV

I wish someone told me about this app before finalsNo one told me

My grades after one week of using this appProgress

The study app my whole class is secretly usingSocial proof

It’s free and nobody talks about itPrice

Every hook above uses one of these. Test at least three different angles before you decide a format doesn’t work.

POV

Puts the viewer inside a small, familiar moment. Works when the feeling is instantly recognisable.

No one told me

Frames your app as a secret the viewer missed. Curiosity plus mild regret.

I just found out

A discovery said with surprise. Best with a visible reaction in the first second.

Progress

A day count or before/after. Promises a result and makes people stay to see it.

Social proof

Everyone else already uses it. Strong for student and gym audiences.

Price

Free or cheaper than the obvious option. Lead with the comparison, not the price.

Discovery

How I did X in Y minutes. A concrete, specific result.

Put the hook on screen as text. Most people watch muted, so the line must work without sound.
Match the face to the line. A “just found out” hook needs a surprised face in the first second.
Show the app by second 6. A hook earns attention; the app on screen keeps it.
Test the same video with different hooks. Only the first seconds change, so you learn which angle your audience likes.

Want hooks written for your exact app, from a TikTok that already went viral? Aurli writes six for free from any link. Try the free analyzer.

Aurli films each hook with the same AI character, priced before you press the button.